During the time of #Quarantine2020, our employees at REACTOR had enough and wanted to spread some love. After all, we had been sending people nice things since our founding in 2003. Thus, S.S. Nice was created to spread the niceties and remind people that they can still find something nice, even during times that are not ideal.

We created a new brand and business from scratch. It was a two-pronged approach. Individuals could order fun and funky “positive vibes” merch to send to friends and family. While businesses, that would typically have in-person events, could instead send a custom and well-thought-out care package to their audience. We were also able to use this new platform to raise money for local baristas (who were out of work due to Covid) and Big Brothers Big Sisters. Win-win! Check out our online store here.