Q39 BBQ in Kansas City has carved out a brisket-sized niche in the BBQ capital of the world. Consistently ranked as the #1 BBQ joint among locals and visitors alike, they have managed to stand out and differentiate themselves in a sea of competitors. One of the main reasons is their signature sauces and rubs.

While working with Q39 on a whole host of items, from website to advertising to design, we were also tasked with reimagining their packaging and restaurant menus.