KVC Health Systems is a non-profit organization focused on providing medical and behavioral healthcare, social services and education to children and families. Since 2010 we have been the lead designer of this important fundraiser gala. Every year, our goal is to build on the excitement of the previous year’s event to create something fresh and new for the upcoming year. The invitation process begins with a brainstorm with the KVC development team to conceptualize an overall event theme. This is a collaborative process in which we consider the target audience, event location, featured activities and fundraising strategy. After establishing a theme, we get to work on design development of the look and feel of the event and the invitations, as well as event materials and the overall experience.